We are pleased to share some important news from Reforest Hosting.
From 1 January 2026, we will be welcoming Ethical Internet into the Reforest Hosting family. Ethical Internet is a long-established ethical web hosting business founded and run by Peter Richardson for more than 22 years, right here in Stroud.
This transition marks Peter’s retirement after over two decades of providing personal, ethical web hosting services to customers across the UK. By passing the business on locally, Peter has ensured that Ethical Internet continues under stewardship that shares the same values it was built on.
Keeping Ethical Hosting Local
Ethical Internet has long been part of Stroud’s independent and environmentally minded business community. We feel privileged to be trusted with continuing its journey.
As Peter explains:
“I’ve been searching for the right people to take Ethical Internet forward. Matt and Bethan run a green, ethical, vegan hosting company here in Stroud, and their approach aligns closely with the principles Ethical Internet has always stood for. I’m confident they will take the business forward in a positive direction.”
For us, this acquisition is not about rapid expansion or changing what works. It is about continuity, care, and strengthening the positive impact that ethical businesses can have locally.
Supporting Nature Through Web Hosting
Reforest Hosting operates with a mission-led model. Profits from our hosting plans are used to support land purchases that enable long-term nature restoration in Gloucestershire and the wider region.
By bringing Ethical Internet’s customers and services into Reforest Hosting, we are able to responsibly grow the business while increasing the amount of land we can help return to nature.
As founders Matt and Bethan Unsworth explain:
“We’re pleased to be taking on Ethical Internet and to continue supporting its customers locally. This transition allows us to build on the strong foundations Peter has created while increasing our capacity to fund land purchases in the area.”
What Ethical Internet Customers Can Expect
From January 2026, Ethical Internet customers will benefit from:
- Continued personal support through the Reforest Hosting team
- Higher disk space allowances
- Lower hosting costs for many customers
- Seamless continuity of hosting, support, and domain renewals
There will be no disruption to services, and Peter will remain available during the transition period to ensure a smooth and supported handover for everyone involved.
A Steady Step Forward
This acquisition represents a steady, values-led step forward for both businesses. It reinforces Stroud’s reputation as a hub for ethical, environmentally conscious entrepreneurship, and shows that locally rooted businesses can grow without compromising on principles.
If you have any questions or would like to learn more, please feel free to get in touch.